SALES: +44 (0)1902 350 700
SALES:

+44 (0)1902 350 700
SERVICE: +44 (0)1902 350 701
SERVICE:

+44 (0)1902 350 701
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Meet the new addition to the Merridale sales team

The new-look Merridale sales team, following Paul Russell’s promotion to National Sales Manager last year, has recently welcomed a new regional sales engineer, Will Rushforth.

When discussing the new appointment, Paul said “Will joins us with a strong manufacturing background and plenty of key sales attributes. We have bought Will on board to maintain and further strengthen Merridale’s place in the market and I have every faith that Will’s energy and eye for project management will see him achieve many successes at Merridale. Will covers the North of the UK and has already developed several key relationships. We welcome him on board as an essential addition to Merridale’s newly shaped sales team.”

Will Rushforth – Sales Engineer

Will RushforthI joined Merridale 8 months ago and from the day of my interview, I knew Merridale was the company I wanted to work for. Merridale has a strong company ethos, there are no cold calling / hard sales techniques, and all our enquiries are organic. This is due to Merridale being one of the leading brand names in the fuel management industry.

My previous experience has always been in procurement and inventory control positions, so a sales role was a new field for me. I was excited about the new challenge and to be able to develop a wider skill set.

The best thing about my role is helping our customers find the right fueling solution, tailored to their needs. I enjoy being on the road and meeting different people each day, which also helps build strong customer relationships.

Since starting I have grown into my role, and I have had lots of on-the-job training from Paul and Stephen who have a wealth of experience in this field. I feel I have settled in with the team well and since my first day, I have had help and support from all areas of the business. I would like to say thank you to all the team here at Merridale for making me feel so welcome.

Merridale Ltd acquired by Teqnion AB: A New Chapter for the British Fuel Management Specialist

In a significant move within the industrial sector, Merridale Ltd, a Wolverhampton-based leader in commercial fuelling solutions, has been acquired by Teqnion AB, a Swedish industrial group known for its strategic expansion through niche market acquisitions. The deal, finalised in early March 2025 and facilitated by KBS Corporate, marks Teqnion’s seventh purchase of a UK […]

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Merridale Ltd Celebrates Andrew Tromans’ Retirement After Nearly a Decade of Exceptional Service

Merridale Ltd, a leading provider of fuel management systems, is bidding a fond farewell to Andrew Tromans, who is retiring after nearly ten years of outstanding service. Andrew’s journey with the company began as Health and Safety Manager, where his expertise and dedication significantly enhanced workplace safety standards. Later, he transitioned to the role of […]

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25 Years and Counting for Besblock (Holcim) and Merridale

One of the UK’s leading manufacturers of concrete building blocks, Besblock Ltd (now Holcim), have recently upgraded their refuelling systems with Merridale following 25 years of dependable service. The family-founded company established in 1972 by brothers John and Robin Huxley and now ran by John’s son, Andrew, specialise in a wide range of precast concrete […]

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Merridale Fuel Management
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Merridale Works
Lower Walsall Street
Horseley Fields
Wolverhampton
WV1 2EU
UK
Registered in England № 02990709
VAT № GB655060939