The new-look Merridale sales team, following Paul Russell’s promotion to National Sales Manager last year, has recently welcomed a new regional sales engineer, Will Rushforth.
When discussing the new appointment, Paul said “Will joins us with a strong manufacturing background and plenty of key sales attributes. We have bought Will on board to maintain and further strengthen Merridale’s place in the market and I have every faith that Will’s energy and eye for project management will see him achieve many successes at Merridale. Will covers the North of the UK and has already developed several key relationships. We welcome him on board as an essential addition to Merridale’s newly shaped sales team.”
I joined Merridale 8 months ago and from the day of my interview, I knew Merridale was the company I wanted to work for. Merridale has a strong company ethos, there are no cold calling / hard sales techniques, and all our enquiries are organic. This is due to Merridale being one of the leading brand names in the fuel management industry.
My previous experience has always been in procurement and inventory control positions, so a sales role was a new field for me. I was excited about the new challenge and to be able to develop a wider skill set.
The best thing about my role is helping our customers find the right fueling solution, tailored to their needs. I enjoy being on the road and meeting different people each day, which also helps build strong customer relationships.
Since starting I have grown into my role, and I have had lots of on-the-job training from Paul and Stephen who have a wealth of experience in this field. I feel I have settled in with the team well and since my first day, I have had help and support from all areas of the business. I would like to say thank you to all the team here at Merridale for making me feel so welcome.
A long-standing Merridale customer, Linburg Bus & Coach has once again demonstrated its commitment to reliable, data-driven fuel management by expanding its use of Merridale systems across three new sites more than ten years after their original shift from paper logs to using Merridale’s FuelWorks reporting software. Back in 2013, Linburg made the leap from handwritten fuel […]
Merridale is proud to announce its official sponsorship of AFC Willenhall Galacticos, an inspiring new youth football team making their debut in the Walsall Junior League. The Galacticos kicked off their league journey last weekend with a thrilling 2-2 draw — narrowly missing out on a debut win after conceding a last-minute equaliser. Despite the result, […]
Fleet operators across the UK are increasingly adopting Hydrotreated Vegetable Oil (HVO) as a cleaner, more sustainable alternative to traditional diesel. This shift is being driven by a range of environmental, operational, and financial benefits. Whether you're managing commercial vehicles, plant equipment, or logistics fleets, HVO offers a practical and forward-thinking fuel solution. HVO is […]
