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Two new members join the sales team

Luke Genner – Sales Engineer

Luke joins us from a field sales background working in FMCG to end user and supplying to distribution companies within an automotive tooling role. With a wealth of sales knowledge and a thirst for exceeding customers’ expectations and needs, Luke is looking to help boost Merridale’s already great reputation.

“A salesman needs to understand the customer’s needs before finding the right package for their requirements and their budget. Nobody would allow a doctor to prescribe medication without first diagnosing the problem, customers deserve the same standards when dealing with a sales team.”

“It’s a great team to be a part of, everybody wants to do their best for Merridale and its customers. We all want to help each other as much as possible. It has been eye-opening for me, having been at some larger companies where the staff don’t seem to want to be there.”

Matthew Sidaway, Marketing & Communications - Merridale

“I have joined the expanding team at Merridale to maintain the strong existing relationships that Merridale have with their current users and to help introduce new customers to the benefits of our systems. I intend on working closely with customers from the point of initial contact through to job completion and beyond, with a view to ensuring they get the best package for themselves. Merridale already have great after-sales support and I want to help build on that.”

Matthew Sidaway – Marketing & Communications

Matt joined the team in June in order to bring Merridale’s marketing efforts in-house and to assist the sales team with any advertising needs. He spent the previous few years gaining vital experience within the marketing departments of two very well-known companies, having initially been trained in journalism and then working as a copywriter.  

“It’s a great team to be a part of, everybody wants to do their best for Merridale and its customers. We all want to help each other as much as possible. It has been eye-opening for me, having been at some larger companies where the staff don’t seem to want to be there.”

“When everyone is working together on the same side and it is more than ‘just a job’ to them, customers can rest assured that they will be getting the service and quality they expect.”

Linburg Doubles Down on Digital Fuel Control with Merridale — New Sites, New Systems, Stronger Network

A long-standing Merridale customer, Linburg Bus & Coach has once again demonstrated its commitment to reliable, data-driven fuel management by expanding its use of Merridale systems across three new sites more than ten years after their original shift from paper logs to using Merridale’s FuelWorks reporting software. Back in 2013, Linburg made the leap from handwritten fuel […]

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Merridale Champions Local Youth Initiative with AFC Willenhall Galacticos Sponsorship

Merridale is proud to announce its official sponsorship of AFC Willenhall Galacticos, an inspiring new youth football team making their debut in the Walsall Junior League. The Galacticos kicked off their league journey last weekend with a thrilling 2-2 draw — narrowly missing out on a debut win after conceding a last-minute equaliser. Despite the result, […]

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Why More Fleet Operators Are Switching to HVO Fuel

Fleet operators across the UK are increasingly adopting Hydrotreated Vegetable Oil (HVO) as a cleaner, more sustainable alternative to traditional diesel. This shift is being driven by a range of environmental, operational, and financial benefits. Whether you're managing commercial vehicles, plant equipment, or logistics fleets, HVO offers a practical and forward-thinking fuel solution. HVO is […]

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Merridale Fuel Management
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Merridale Works
Lower Walsall Street
Horseley Fields
Wolverhampton
WV1 2EU
UK
Registered in England № 02990709
VAT № GB655060939